How a “Deal Breaker” Company Policy Turned Out to Be the Makings of a Killer Event

Photo Credit: RecycleNation.com

Have you ever been tasked with the seeming impossible?

“Hi, I’m the Event Director for our company and we are looking to host a wine tasting reception at our office – an event that will really blow the socks off of our guests. Our space is amazing, and we want to show it off. The thing is… we have a No Red Wine policy.”

If you can’t imagine a wine tasting event without red wine, you’re really, really, not alone. In fact, when that call came in, with that restriction, we thought – well, that’s one way to help us narrow the wine-flight-selection playing field!

“Just because we hadn’t done it yet, didn’t mean we shouldn’t.”

You couldn't help but pause. We’d never hosted an event without a key category represented. (Our clients would have thought we were nuts to suggest it!)

But just because we hadn’t done it yet, didn’t mean we shouldn’t. The event was definitely doable from a ‘diversity of selections’ standpoint. There is a huge breadth of white wine styles out there – more so than even white wine fans tend to explore.

And such a seeming omission certainly would set the stage for an unconventional, memorable event experience. It would also allow us to do what we do best: get people talking – connecting over a truly unique, shared experience.

This restriction was the kind of thing that was unexpected in its own right – and that could be the makings of a truly amazing event. Certainly, from complication comes creativity and the thing we all strive for in planning a memorable event – innovation.

“Curiosity bred a higher level of interest and set the event apart from others in a way no one could predict.”

The event allowed us to shine the spotlight on white and sparkling wines many hadn’t heard of, let alone tasted. This leveled the playing field among wine novices and more seasoned guests alike. Interestingly, too, not a single attendee “complained” that there weren’t reds on offer.

Attendees reveled in the chance to operate outside their comfort zone – and were in it together as they did. The seeming omission offered an immediate launch point to conversation, not to mention a more personal connection opportunity; curiosity bred a higher level of interest and set the event apart from others in a way no one could predict.

Planning an event, we all want to push the envelope. And no doubt, every time we set to it, something always comes up – there’s always a complication. The trick is to navigate these nuances, without compromising your endgame. Our team respected this planner for not allowing a challenging policy to put a wrench in the works from the get-go. She was willing to explore options, and leverage a seeming “deal breaker” restriction to innovate.

The result was one of our all time favorite events. So lesson learned! Don’t just embrace the unexpected, let it inspire you.

No-Brainer Holiday Wine Ideas: from What to Pour, to Boss & Co-Worker Gifts

Wine is both an entirely festive way to celebrate the holiday season and a winning approach for gift-giving. The trouble is knowing what to pour - when - and what to gift - to whom. Are we right?

This holiday season we're giving the gift that keeps on giving - easy answers. Below, you'll find wine solutions for your party planning conundrums as well as ideas for gift giving - from stemware to great reads.

Remember, there's naturally some overlap - often wine itself is a wonderful solution in and of itself. So take these ideas and run with them. You're sure to hit the nail on the head with a touch of your own personalization.

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Sparkling Wines

From hosting to gifting, sparkling wine is a foolproof way to bring a natural, festive flare to bear. If you don't know your recipient (or his/her tastes) well, they are also a great answer to The Personalization Problem. No matter what, they add levity - and New Year's is a built-in opportunity to open and enjoy.

Here is our own Guide for Selecting the Right Sparkling Wine for the Occasion.

Need specific ideas?  Some of our favorite sparkling wines this year can be found below, beginning with the most affordable styles (e.g. Prosecco + Cava) to the most baller (Champagne). (Note: These specific wines are available to those of us shopping in the Greater Boston area. You can ask your local retailer to order any wine they don't stock.)
 

Marsuret Prosecco  |  Veneto, Italy (Valdobbiane)
Deliciously quaffable and festive, Prosecco wines have taken the world by storm. Here the Marsura family stays true to their 80-year tradition to produce a particularly winning option: zesty, delicately pear-nuanced with a touch more pizzazz than its counterparts.

When/For Whom? Cost-effective, basic bubbly that delivers a festive element/gesture. Ideal for any and everyday - from a holiday brunch to topping-off a "champagne" cocktail.

Dibon Cava  |  Penedes, Spain
Cava drinkers have gotten the memo for a footloose and fancy free sparkling beverage that’s closer to proper Champagne for its toasty notes and fleshier texture – at a fraction of the price. Frothy and fruit forward, Dibon delivers memorable peach and orange notes, backed by hazelnuts and citrus zest.

When/For Whom? Casually festive and versatile, but with a bit more to it. Appropriate to serve during cocktail hour, offer for a festive toast, or even segway into the first course. An affordable way to thank/appreciate colleagues, or supply a casual host/ess gift.


Cave de Saumur Crémant de Loire "49M"   |  Loire, France
Crémant wines come from elite regions of France - outside of Champagne - and are goldmines for exceptional sparklers. This hidden gem from one of our favorite CO-Ops is both charming and dry - and bursting with familiar fruit nuance. You can't go wrong with 49 Million, tiny, crowd-pleasing bubbles!

When/For Whom? Crémant wines are our Go-Tos because they are perfect for dialing things up a notch, without anyone knowing how much you spent. You'll be winning with a ~$20 budget.

Taittinger 2008 Brut Champagne  |  Champagne, France
This is the real deal, and then some. Featuring the 2008 vintage alone, this blend of all 3 legally-permitted Champagne grapes delivers tell-tale orchard fruits, a hint of stone fruits and mouthwatering citrus. Better still, its decadent brioche side makes you wonder if you just stepped into a Parisian bakery. . .

When/For Whom? To make an impression - this is brilliant, baller bubbly! Gift to your boss or open with really, really good friends.


Westport Rivers "RJR" Brut Sparkling Wine   |  Westport, Massachusetts
Massachusetts' own Westport Rivers Winery kills it when it comes to sparkling wine. And the RJR is their flagship - separating itself with a frothy, creamy mousse and giving you flashbacks to an autumnal New England picnic. (Bonus - this wine has been on the White House's go-to list!)

When/For Whom? Whenever you need a secret weapon or a local treat to gift/serve. Typically c. $37/bottle, we saw it recently for just c. $20!

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choosing wines: Gifting + Celebrating

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1.    Looking to make a BIG splash? Whether throwing a party or looking to impress your gift-recipient, this trick never fails.
 

2.    You can also boost your party vibe with a creative approach to wine selection that mitigates fussiness for you - and ensures guests stay engaged in the fun otherwise. Here's How.
 

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beyond the bottle: the Essentials

STEMWARE.   There's no need to geek-out on this one. Simply give a great glass that works perfectly well for wines of ALL colors. Our pick is the Vinum Riedel Extreme Series. We use the (white) Sauvignon Blanc option for ALL of the wines we taste/evaluate - red, white or pink. We love the sleekness of the glass as much as its versatility. (If you specifically know your recipient is a red wine fan, you could opt for their Bordeaux/Cabernet/Merlot glass instead. Don't overthink it beyond that!)
 

DECANTER.   Did you know, there are 5 Good Reasons to Use a Decanter Everyday? And this essential tool isn't in everyone's at-home wine supplies repertoire - yet. You can use the holidays to change that with a lovely gift.

Here's one suggestion - a half bottle size. It won't break the bank - and offers a sweet alternative to decanting an entire bottle (not to mention delivering a user-friendly nudge toward that ideal everyday use).
 

GREAT READS, BY INTEREST. 

for Fans of History, Villains + Heroes, or Fiction/Non-Fiction Crossover Reads:  American Wine: A Coming of Age Story

for the Seasoned:  The World Atlas of Wine

for the Novice:  Oldman's Guide to Outsmarting Wine

for the Foodie: What to Drink with What You Eat

Why Your Next Event Needs a “House Wine” + How to Choose

When was the last time you were at an event and you walked away from the bar talking about the wine? It’s hard to get excited about the same old selection you see ubiquitously at every one of “these things,” right?

If you’re like the corporate planners we polled this summer, the last thing you want is for guests to consider your event run of the mill. In fact, if you’re like them, you want your event to be memorable for the right reasons – with guests actively participating, having fun and connecting with each other.

You want your event to be fresh and add value.

Did you know wine selection is a key tool for making your event a success?

“If you’re like the corporate planners we polled this summer, the last thing you want is for guests to consider your event run of the mill.”

Let’s take one of our venue partners for example, a top-notch, full-service operation that must create stand-out events time and again to be successful.

They rightfully pride themselves not only on their immaculate space and thoughtful approach in planning, but also the farm-to-fork food experience they deliver. Their wine list needed to follow suit.

Called upon to help, we saw a unique opportunity to set them up for success – not only in working with their clients, but also by ensuring their wine list would pay itself forward to guests’ event experiences.
 

Why? Analysis Paralysis is an Event Killer. 
 

“A key networking and guest-engagement opportunity is lost.”

People (guests) who find themselves in unfamiliar territory are overwhelmed by too much choice. And people who consider themselves in the know become distracted by too many options (whether good ones, or more often, stuck determining the ‘best of the worst’). At an event, while the bar line grows and grows, conversation among party-goers becomes awkward as people fight their decision demons. Guests become stressed and just want to get back to the people they already know and the larger festivities. A key networking and guest-engagement opportunity is lost.

So we retooled their custom list aiming to:

a)  Streamline offerings, which even novice clients (like many guests) could comfortably choose from;

b)  Offer wine options that would stir the interest and enthusiasm of guests when they saddled up to the bar – and as they headed back to the festivities;

c)  Creatively reflect their brand.

From here our partner was ready and able to work with their own clientele to create a winning guest experience. In effect, their custom wine list became their secret weapon.

“In effect, their custom wine list became their secret weapon.”

As in the example above, you can – and should – use your wine selection to bring additional creativity to bear, get people engaging (in and outside of the bar line) and underscore your brand or event in a fresh, subtle way.
 

How do you go about it?
 

Streamline Selections, aka Operate in Technicolor.   While guests may not know the ins and outs of wine, they do know which color they prefer. Offer just one of each style: a white and a red, with one festive sparkling wine for good measure. That’s your flight of what we call “House Wines” – Analysis Paralysis abated.
 

Pique Curiosity.   Skip the Italian Pinot Grigio, California Chardonnay or Pinot Noir and the Argentine Malbec. You get the idea – these are the predictable options. Offer choices that have familiar nuances, but that guests might not ordinarily come across. Guests who consider themselves in the know try something new (or are excited to enjoy something they recognize isn’t often an option) while novices just enjoy for the sake of enjoyment.

Hint: Blends from France, Spain and Italy are often a wonderful starting point, or seek out wines from lesser-known countries like Austria (whites) or Lebanon (reds). Don’t hesitate to ask for guidance, or get outside help. Your local wine shop is a great resource to solicit input on lesser known crowd-pleasers.
 

“. . . make things less fussy – and more fun – for guests.”

Unleash Your Creativity.   Once you’ve decided on the wines, facilitate fun organically by renaming each selection in a spirited or meaningful way that will get folks engaging in line – and afterwards, with their choice in hand. Try playing-off of branding or corporate culture elements. Or use the excuse to celebrate (or roast?) particular staff members or departments. Want to detach a bit from work? Give the selections personas – like “Nuanced & Daring – Red” and “Lively & Luxe – Bubbly” for the sparkling wine.

Bottom Line: Wine naturally adds levity – and a traditional bar set-up offers an opportunity for guests from all corners to connect as they make their way to your Libation Station. By being both more deliberate in choosing a focused selection of your own House Wines and more playful in how you present them, you make things less fussy – and more fun – for guests.

How to Pair Wine + Cheese – 3 Easy Methods

Photo Credit: Shane Godfrey Photography

It's a given that wine and cheese go well together. But that doesn't mean that every wine pairs well with every cheese - or vice versa.

How do you 'try before you buy'? Well, if you can't, use one (or more) of these 3 methods!
 

1.    PAIR TO COMPARE.

INTENSITY  of flavor is a wonderful starting point. Wine takes-on more memorable nuance with age, just as cheese does. Young fresh wines tend to be bright and quaffable. Wines become nuttier (oxidized), or perhaps you’ve noticed dried fruit flavors or aromas when tasting a truly aged wine. Just as a cheese “dries out” with aging, in a wine the fresh-fruit-factor starts to play second fiddle to dried fruits (e.g. figs, apricots, even raisins) or other traits specific to the wine (grape’s) particular kind. Pair two young things or two time-tested cheeses and wines together and you have a match! 

PROTEIN  loves protein. Remember from your own larger life experience that fat is a wonderful flavor vehicle. And as cheese dries out, fat and protein become more concentrated (dare we say… intense?). In wine, tannin – or the uber-dry feeling left on your tongue after you swallow – is a form of protein. So a very dry (or tannic) wine is a good match for heartier cheeses.

TEXTURE  is a fun one. It’s not hard to imagine that fatty or creamy cheeses can sing with buttery, oaky, curvy wines. How does a wine come to give that impression? The grape’s natural characteristics are partly in play, and winemakers can dial up the impact when they use American oak (in particular, as opposed to French or Hungarian, stainless steel or the like) to age their wines (yes, the duration of time in oak matters, too – like a marinade).

 

2.    PAIR TO CONTRAST.

SALTY vs. SWEET  Another familiar piece of advice, right? Sweet and salty are opposites that attract, and so yes, there is a very good reason why fruit (fresh or dried) and nuts often adorn a cheese plate.

TEXTURE vs. TEXTURE  Wait, didn’t we already cover this one? Yep! Just as you can complement textures, you can also contrast them. Boisterous, palate-refreshing sparkling wines are a wonderful counter to richer, lingering cheeses.

3.    PAIR BY PLACE.

This is one of our favorites. As the adage says, “If it grows together, it goes together.” There’s a reason why foods and wines from a certain place are grown there, styles evolve, etc. Tradition stems from local success. So don’t fight it!

Certainly knowing what a particular wine tastes like (both the grape’s own characteristics and as these are massaged per local traditions) is a great advantage - and just as important as knowing what a particular cheese tastes like. That’s where things begin.

So, start with what you know, whether it is a particular wine favorite, or a particular cheese. Pair focused on just that one element, referencing our guiding principles to find matches that sing (there are often more than one). Soon you’ll be connecting the dots about why a pairing works – or doesn’t! – on instinct and gaining confidence to take the ball and run with it.

3 Killer Venues Perfect for Spring Meetings and Summer Outings

Getting out of dodge is often a necessary, savvy way to keep the workplace love – and the business itself – alive. Kind of like taking a vacation.

Here in Boston and the surrounding communities there is no shortage of restaurants, hotels, conference centers – and beyond – for offsite meetings and events. But especially for those who already enjoy an optimal work environment, the million dollar question is:

Can you find a space that delivers all of the amenities you’re used to, while delivering a refreshing spin on the familiar?

From our perspective, you can.

Here we spotlight 3 venues around Boston we want to be sure are on your radar: Babson’s Executive Conference Center (Metrowest); Willowdale Estate (North Shore) and the Battery Wharf Hotel (Boston’s North End).

Let’s take a peek at each:
 

BABSON EXECUTIVE CONFERENCE CENTER.    It goes without saying Babson College is a known quantity, certainly a leader in the business community and particularly well-regarded for its MBA program, which is rooted in entrepreneurship and values innovation.

Just this year, when the College expanded their presence in downtown Boston, President Kerry Healey touted the new facility and it’s “innovative convening space for networking, co-working and much more.” Certainly such an approach was grounded in valued experience. According to Sales Manager Nancy Lorusso, the Executive Conference Center on the main campus in Wellesley offers “many untraditional spaces that create a more relaxed setting to foster creativity and collaboration”.

One of our personal favorites is one we share with Nancy – their Woodside Living Room, which really is a living room. Nancy says that “clients looking for a warm, inviting area for a social gathering are immediately drawn here, and the attached walk-out patio is a huge draw for the additional flexibility it lends.” We argue the natural beauty doesn’t hurt either!

Meanwhile because of the school’s reputation, the Center “attracts companies and groups because it’s a place where accomplishment happens – there are no distractions.”

In truth, there are a few “distractions”. All good ones. The inherent energy in the place is one. The food is another. Having worked with their culinary team on wine dinners for clients, we can attest that their team is not only wonderful to work with behind the scenes, but our experience is equal to the feedback Nancy receives: guests regularly report how surprised and excited they were to find the food on-site is delicious.

With over 200 guest rooms, too, Babson’s Executive Conference Center lends itself naturally to an overnight company retreat. Certainly, there is no scarcity of amenities or possibilities in their almost 20,000 sq. ft. of space.

If you can see your coworker tucking into a casual nook to catch up on some work after a morning rich with discussion, or you can see a couple of teammates high-fiving a great idea during an afternoon ‘wine down’ reception in the courtyard, Babson is worth checking out.

Oh, and an impromptu game of soccer? That can happen too.

WILLOWDALE ESTATE.   While Babson may be a known quantity, Willowdale Estate is not only a greater Boston “hidden gem” but also a surprise to many familiar with the North Shore. And according to Sarah Boucher, Marketing Director, that’s part of its allure.

Located about 30 miles north of Boston in Topsfield, MA, the property is surrounded by hundreds of acres of state forest along the Ipswich River. (Care to add canoeing or lawn games to your summer outing?) When you wind up the long drive, it’s a wonderful surprise to find the gorgeous, fully renovated and restored property atop the gentle slope at the end. The giant, bright red door with green trim is the happiest of greetings – and behind it lies the friendliest, most capable staff around.

These guys are the real deal.

Whether your team is a bunch of foodies (or just likes to eat!) or you’re focused on the basics, like AV for your PowerPoint presentation, all of the bells and whistles of possibility are at your beck and call. Their full-service operation makes planning a snap. (Case in point: don’t miss this video of Land Rover’s product launch event!)

Their secret? Sarah says that “when your staff has the opportunity to pursue their passions, think creatively, and contribute their own unique strengths to the team you can only continue to improve on your work.” Cheers to that!

With so many of us cooped up throughout the workday (regardless how cool the space), perhaps what makes company meetings and events even more ripe with possibilities at Willowdale is “Tent Season”. Rightfully boasting a custom, handcrafted, Sperry Tent (yes, it breathes!) upheld by spruce center poles, a Willowdale experience is possible outdoors rain or shine. They can even heat the tent if El Niño threatens – and, ladies, there is a covered walk to the restrooms inside.  

Prefer to be under the stars and bistro lights? The Butterfly Garden offers additional possibilities. You can “just” host an intimate reception here or opt to follow it with a 4-course wine dinner that’s not only farm to fork, but curated to your specifications by the inventive, award-winning Chef Ben Lightbody.

Trust us, you’re in exceptionally capable hands here.

BATTERY WHARF HOTEL.    If your crowd could use a little Boston-culture infusion on top of stunning harbor views and modern amenities, consider what the Battery Wharf Hotel offers.

Located right on the waterfront in Boston’s North End, it’s hard not to add a scavenger hunt component to your company retreat when planning meetings and events at this boutique property. When the U.S. of A. was just getting its legs in the 17th Century, this was where the action was. The nearby Freedom Trail celebrates this past as it gets folks exploring key moments of the American Revolution, by foot, from the North End all the way to Boston Common.

Indeed, today the hustle and bustle of the city is at an arm’s length – easy to access by land and by sea (there’s even a water taxi to/from Logan Airport). And yet, according to Director of Sales & Marketing, Efren Aponte Cortes, the Battery Wharf is the Hub’s own “Urban Oasis”.  We couldn’t agree more.

Maybe your colleagues are the sort to hang their legs from the Battery Wharf’s private dock after a day of meetings. Or perhaps they’d prefer to stretch their legs meandering through the parks and past cafés along the Boston HarborWalk. Maybe neither. The thing is, here there’s something for everyone.

Inside the fully renovated property the feeling of ease transcends their partnership with Exhale Spa. The abundance of natural light throughout and the clever development of spaces certainly caught our attention – imagine segwaying from a modern meeting room (surrounded by glass) to a wine reception under the atrium.

Want to step outside?

Try one of their intimate patio spaces. Better yet, enjoy s’mores on the Terrace sitting around the Fire Pit. For those who appreciate a little wow-factor on top of wow-factor, we admit we’re taken with the exclusive Maritime Museum space – perfect for casual exploring while taking part in a sunset wine reception before dinner at Aragosta Bistro.

If you’re looking for something even more custom, that’s possible, too. We’ve witnessed Catering Sales Manager Carolina Villela work with Chef Adamo to come up with a cocktail-hour menu followed by a multi-course dinner that couldn’t help but impress. Their attention to detail starts the moment you begin working with them.

Surely you agree, discovering venues that not only offer those lovable workplace health “creature comforts” but also do so in their own unique ways is hard not to get excited about.

After all, any fully-loaded, flexible space surrounded by natural beauty that excels at satisfying our every craving is hard not to work-ate to - right?

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What the Classic PB&J Reveals about Your Wine Preferences

Lately we’ve been on a Peanut Butter kick. We go through phases and admit this one has lasted longer than a single jar.

While enjoying the latest fix, we were also deep in prep for a few upcoming wine workshops. It was only a matter of time before our brains connected the two: Peanut Butter and Jelly sandwiches and wine have a few key things in common. As a result, how you take your PB&J can reveal a bunch about your wine preferences – and lead you to new discoveries!
 

Check it out:

Wine has three main components. We like to think of them as the “DNA” of wine (or TAF, if we're feeling cute): Tannin, Acidity + Fruit.
 

Tannin is the dry feeling a wine can leave on your tongue, sometimes lingering after you swallow. Some people call it the “furry” feeling. Others describe it as the bitter/dry element you can get from black tea – it kind of sticks to your tongue and leaves you a little thirsty or looking for a bite of food to cut the sensation. In your PB & J sandwich…yep, it’s the Peanut Butter.

Acidity is the mouthwatering element in a wine. It’s the brightening, mouth-puckering or thirst-quenching element, like a squeeze of lemon to your favorite salad, veggies or fish.

Fruit is, well, the fruit! Grapes, specifically, but flavor-wise can be a whole spectrum of diverse possibilities depending on the grapes that make up the wine itself. Some grapes may have more tropical fruit flavors, others more tree fruits, and still more can emulate stone fruits, or berries, or cherries…you get the drift.

With Peanut Butter the equivalent to Tannin… you are correct: Jelly does double-duty, delivering both Acidity and Fruit to balance the wine.
 

So how does this help you find new wines to try? Let’s look at a few examples:

1|   The Protein Fein: “Lather up the PB with just a hint of Jelly”

Your wine persona:  You tend to like drier, more structured wines. As a general rule, red and white wines from the Old World (aka Europe) are a good leaning, with Italy and Portugal great starting points for reds and French Muscadet and Portuguese Vinho Verde safe bets for whites.

2|   The Jam:  “An extra spoonful of jelly makes the peanut butter go down…”

Your wine persona: You tend to prefer wines that are either more mouthwatering (aka higher in acidity) and/or more fruit forward.

Note: “Fruit Forward” does not necessarily mean sweet. It means wines that high-five with their fruit foot forward, like biting into a ripe, juicy plum rather than into a bland, mealy one. Do you prefer wines that are plump with fruit (fruit forward) or wines with a subtler fruit element?

One approach to finding wines that dial up the mouthwatering effect is to seek out wines from cooler climates. This could be in the Alto Adige of Italy (think Alps) or high-altitude New World locales like Argentina (think Andes).  If it’s the toothsome fruit you’re after, grapes like Zinfandel, Syrah/Shiraz, and Spanish Monastrell are a good start for reds while Torrontes, Chenin Blanc and Rhone Valley white blends are delicious white wine diversions.
 

3|   The Purist: “I’ll take my PB&J sandwich evenly applied and distributed. Not too much PB and not too much J.”

Your wine persona: You tend towards wines that offer the best of both worlds – which means there’s even more room to play as you seek out wine styles that strike a middle ground. Two main approaches will get you there. You can ask for either of these:

• Old World wines with softer edges or bolder fruit. Red wine styles like Rioja, Cotes du Rhone rouge, and also lesser-known but equally delicious German Dornfelder, or Austrian Zweigelt will get you there.
   
•  New World wines with a bit more earthy nuance. Here ask for red wines like Cabernet Franc from the Finger Lakes or Chile, older/aged Australian Shiraz blends, South African Cabernet Sauvignon, or Willamette Valley Pinot Noir.
   

Hold up.   Do you prefer your PB&J separately like some other folks we know? The same principles apply. For PB soloists, see above for “The Protein Fein” recommendations. Digging the J on its own? See “The Jam”.
 

The PB&J analogy is a great go-to barometer that can get you started and put you in a safe position to broaden your horizons and welcome new grapes or places into your world. But bear in mind, a grape’s propensity to be more tannic (Cabernet Sauvignon, Nebbiolo), or higher in acidity (Riesling, Pinot Noir), or more fruit-forward (Zinfandel, Gewürztraminer) is due to its actual DNA, mother nature and the grower who further nurtures it along. Typically, winemakers take what nature delivers and use tools in the winery to dial things to their ultimate preference – just as you build your own PB&J to order. Ask the Sommelier on duty or the Wine Director at your favorite shop for help using the PB&J preference analogy.

 Insider Tip:  The common wine descriptor words bolded + italicized above will help you further describe what you’re after.
 

Want more ideas? Wine Folly has developed a great resource that helps gauge grapes by their “DNA”. But really, tasting is believing. Go for it!

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Four Essential Tips for Last-Minute Party Planning

Forget what Andy Williams sang about this being the Most Magical Time of the Year – it’s the craziest, by far! Whether you always knew you were going to be the one planning this year’s holiday party and it just hasn’t happened yet, or the task just landed in your lap, you’re learning fast that all the venues on your top five, ten and now twenty list aren’t available. Or, just as bad, they aren’t able to budge on their minimums to keep you on budget.

You feel like the traffic light has gone from flashing yellow to red, right?

Not to worry – limitations can actually open the door to solutions. Here are four ways to help you stand out this holiday season, without compromising on the festive factor.

Stay put – it’s free, eliminates logistical hurdles + adds value
That’s right. You’re standing in your own venue! Going off-site to make an event special is a ruse. Businesses like those in the Innovation District in downtown Boston or over the water in Cambridge’s Kendall Square are in spaces that are built for a party; open square footage means freer think space – and greater gathering space! Take a page out of their book: optimize open spaces and take the logistics of finding and coordinating with a venue out of the mix.

Get people mixing + moving
Mix things up! Food and beverage stations are to a party what gravity is to earth: a natural rendezvous point. But we always find the people we know, right? It’s easy to get people moving by expanding on the familiar yet offering an interactive element (or two!) where people can converse over new things, make more meaningful connections and learn something along the way. Work with key vendors that have experience doing so, and let them take this planning element off your plate.

Pique curiosity – embrace the element of discovery or surprise
Everyone’s been asking what’s on tap for this year’s party, right? Embrace their need to know by stoking their curiosity. Make your invitation opaque, declaring only the party time and place (and maybe that its open bar). Better yet, consider designing a scavenger hunt element with clues to get people to the right place. (Need help with this? Bring key team leads into the planning process – have them design a hunt for their own team. This will foster additional interaction, personalization and fun without you having to do it all.)

Host during “regular” business hours
Make it easy for people to attend. Hosting an event at the end of a workday, say starting at 3:30pm or 4 o’clock, shows your staff that you value their attendance and their personal time (which is strained as it is during the busy holiday season).

With the holidays fast approaching creativity is your best friend. But you don’t have to have all the ideas! By keeping things on your home turf you have the flexibility to partner with a vendor(s) that can alleviate the planning process and add something different to your shindig.

Bottom Line: Planners should be able to enjoy the festivities, too, even if they happen to be late to the planning game. With a little help, they can!

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How Much Wine to Buy For Your [Holiday] Party – The Formula for Success

Making a memorable impression with your event or party is no small task. But we think it's safe to say that not having enough for your guests to drink (our preference, wine!) and eat is a sure sign you won't be remembered for the right reasons. While the "rule" for ordering food is less scientific (so we'll spare you), we do have just the formula to guide your wine purchasing decisions. Here’s how it works:

While your guest are likely to drink less as your festivities progress, some people will become even more enthusiastic. The good news is: taperers always mitigate imbibers. So if you assume one drink per person per hour* you’ll have more than enough to go around.

Now, how does this translate to bottles of wine?

There are (conservatively) 5 glasses of wine in every bottle, 6 when it comes to a sparkling wine toast.

If you have 100 guests and a three hour event figure 300 total drinks.* Divide 300 by 5 to figure out how many bottles are needed (60). (To find out the total number of cases needed, divide that figure by 12 (bottles in a case) = 5cases of wine.)

Or:

Naturally you’ll want to select a few different wine options – e.g. a red, a white and a sparkling wine. You can decide how many bottles (or cases) of each of these styles of wine you’d like to have on hand based on the season in which you are celebrating and the venue set-up (e.g. hot summer day under a tent vs. cold and wintry indoors). For example, if you are celebrating the holidays around Boston, you’ll probably want more red than white, plus a splash of sparkling on hand to at least toast the occasion – or using the above example, something like 2.5 cases of red, 1.5 cases of white, and 1 case of sparkling wine.

Yep, that's it! Some parts of planning can be this simple - say, cheers!

 (*) NOTE:  This is the total number of drinks consumed, not just wine. If you are serving beer, wine and liquor, estimate the number of probable wine drinkers and go from there to gauge your actual wine purchase. Alternatively, you can adjust the number of hours people will be drinking wine based on the format or style of the event, e.g. cocktail hour (1.5 glasses) + dinner hour (1.5 glasses) + dancing (1 glass) = 4 wine drinks per person, or 400 total glasses = 80 bottles of wine = 7 cases (always round up).

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1 Fresh Approach to Event Planning Your Colleagues are Begging For

From food trucks to Food Network, phrases like “liquid nitrogen” and “farm to fork” are becoming part of regular conversation and sought after by more than just foodies. Our food interests are not only piqued, but our tastes diversifying. Craft beer is a ‘thing’ (whoop!), Mixology an art form (finally!), and creative ideas for mixing up the party the norm.

Have The Guts to Pour Outside the Lines

A-typical is the new typical. And it’s awesome.

But there is always an exception to the rule. There is one thing you can pretty much count on when it comes to conferences and receptions: the same-old-same wine “selection”.

Even with testaments like demand for Pour Favor's services and the least expected folks mixing it up to tap this growing, wine-curious market, networking events and conferences we attend are like megaphones for the status quo. The tension between innovation and typicity is palpable!

Why don't more of these events push the wine envelope? Here's our educated guess:

1. Something has to be “safe”. Going with generic, dime a dozen offerings takes the ‘white gloves’ off of a category that historically is perceived as unapproachable –at least what’s on the bar is familiar and has the social stamp of approval, right?
    
2. When it comes to planning big events at hotels and conference centers in particular, you have to fight to work with any wines NOT on the venue’s official wine list. This is a big deal, a giant practical reality for us planners. Event planning is hard enough!

Safe + Easy = Status Quo

Offering fresh ideas and working them to fruition always takes more effort. You know that. You also know the reward is so worth it. Creativity and the element of surprise is key to staying relevant, drawing a crowd and… trending! It’s time to push back on what is offered and let interest and enthusiasm for Imagination infiltrate this aspect as well.

Here’s how:

• Research.   Even if (or, perhaps especially if) you are into wine, solicit the help of pros. Your palate and preferences are still your own, and you’re still catering to a crowd. Wine Buyers can help you identify non-commercial wines that are: a. Crowd-pleasing by nature; b. Budget-friendly (whatever budget you are working with – a wine’s price isn’t necessarily an indicator of quality!); and, if you aren’t hosting at your office, c. Easily available to restaurants and venues alike. Choose a fine wine shop (or two) with a reputation for being approachable. Let them know you want to mix things up at your next event and the criteria (above) that you have. Talk with them about the wines they then recommend – bring them home to taste them (ideally opening/tasting the wines with them also, if they allow it). Be sure to ask what about a given wine makes it party-friendly, why their customers get excited and keep coming back for more.

• Explore.  Don’t be afraid of wines/grapes you’ve never heard of. This is often where the fun really begins; offering guests wines they are (also) unfamiliar with means they have no preconceived notions, and can just enjoy the experience. This is what makes your research so valuable, and gives you bonus Creativity Points!

• Apply your findings.  If you aren’t hosting at your office and can’t just have your new favorite wine shop deliver the wines you need, push back with the Hotel/Conference Center Sales Manager you are working with. S/He will be your best advocate to ensure the Food & Beverage team secure the wines you want for your affair. If the wines are available in your market (as your research should have confirmed!), they should be able to bring them in for your event. Push them to do so – the customer is always right, right?

Like any event you’ve planned, doing the legwork up front and finding partners you can trust – from the wine shop who knows their stuff, to the venue(s) that will support your creative approach – will make for even easier planning down the line.

To be any kind of trailblazer, it only takes one thing: Guts! Seek out unconventional, approachable wines. Your guests will thank you. #trending

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