With ‘App Fever’ catching on seemingly as quickly as swine flu, those of us in the wine world can’t help but wonder if the tools out there are really revolutionizing the wine tracking and selecting worlds. There are myriad apps to choose from, of course. Some are designed to help you better organize your notes and/or your wine cellar. (Who doesn’t love a little organization?) Others are designed to help you figure out which wine might pair with your meal when out to eat, or help expand your wine horizons by guiding you to something familiar – but different. Some do both. Some do more.
But is there a simpler way that embraces what wine does by nature, aka socialization?